2004, John Calder discount large dog beds A huge part of net selling is a hi-tech version of classic direct sales strategies.
These are deserving reading and study materials for all promoters. Hopkins assumed advertising was "promoting multiplied", and isn't that idea true when applied to online marketing as well? This book is a deal at any price, and since it's now available free, there is not any excuse for not reading it. "Tested Advertising Techniques " by John Caples, first made public in 1932 and now in its 5th revision, is another advertising and direct reply masterwork. That title was made at the start of an advertising career that lasted forty five years. Like the others, this was first broadcast in the early half the 20 th century, in 1934. Yet it remains a truly good classic today. This is considered by many copywriters to be "promotion in print". For several years copywriters paid giant sums to purchase a used copy of this book. It's straightforward enough for virtually anybody to work out. "I'm able to set it up fast and it's not dear to maintain.