How many leads have come into your business since the start of time that never closed? That could be a valid query. Who knows precisely how many, but I bet there are a good deal. But what about the prospects that were reached but never closed? They're in an abyss - The Unclosed Sales Lead Abyss, speaking technically. Say you do that and you get fifty calls ; That's $40. You made $10, 000 less the 2G's for the postcards = $8000. Here is a nice post all about cheap large dog beds. Now ask, what percentage of your leads don't close every month? Take that unproven situation and multiply $1600 by the other eleven months. Getting educated in selling and determining your ROI is a significant step in the correct direction. An interested visitor who has been going thru your internet site has eventually come to just what she's hunting for and is getting ready to make a purchase. It is a bright afternoon, and her pussy, who turns out to be sitting on the moss under the visitor's huge fifty-year-old snow-rose bonsai tree, all of a sudden jumps down, and the precious tree topples over. If you have installed an auto-responder, you may then follow-up with her, and in all chance, make the sale when the poor lady has finished repotting her valuable bonsai. Advise them of current sales you are running and of romotional material that your affiliates can use themselves to extend their commiss ions. The more interested you are in that lead the more they'll like you and will need to conduct business with you. Take the info that you gathered and send out tiny mailshots.